DoublePositive and Leads360 are pleased to announce the industry’s first joint webinar.
Both DoublePositive and Leads360 are value added partners that are a true extension to the sales force. We work together on dozens of mutual accounts and thought it would be a great idea to host a webinar to go over [...]

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INTRO
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I guess this process of writing a blog post on the plane ride home from LeadsCon is becoming somewhat of habit for me.  The coverage of LeadsCon from last year’s plane ride is here.
Let’s start this year by expressing genuine respect and admiration for our friend and LeadsCon founder, Jay Weintraub.  Many of us have [...]

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I have been using twitter now for about 3 weeks. I heard about it several years ago. When I checked into it for the first time and read some of the tweets out at that time, I couldn’t understand what the point was. Especially after reading a couple of them that said, “in the car [...]

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Follow me on Twitter for live and real-time updates of important things.
http://twitter.com/seanfenlon
SPF

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OMG.
This is a BRILLIANT idea!
http://www.youtube.com/symphony
A game changer for me…
But the emperor has no clothes.
Whoever is the Vision of the FIRST Internet Symphony is absolutely brilliant.
“Symphony” is a term from the Ancient Greeks and means “sounding together.”
Hmmm…
Also, “Symphony” is a term from the Ancient Greeks and means “social networking”
You�ve solved the problem I�ve been [...]

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Bravo!!!
Bravo Baltimore!
Bravo Baltimore, again…
http://blogs.doublepositive.com/2008/08/16/michael-phelps-from-baltimore-world-record-8-gold-medals/
Bravo to a Baltimore-based Business, AGAIN…
Under Armour

Advertising.com

DoublePositive

Bill Me Later

Bravo CEO Gary Marino.
You rock.
You rock like Scott Ferber and Kevin Plank.
Good Baltimore-based company, guys.
Thanks again.
SPF

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A Lead Buyer’s Perspective:
Please note that this blog post is limited to an overview of Lead Scoring from a Lead BUYER’S perspective. While there is significant overlap, many considerations and implications of Lead Scoring are quite different from a Lead SELLER’S perspective.
Part I – What is Lead Scoring
“Lead Scoring” is perhaps the biggest buzz in [...]

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PositiveExpress ARM — $39
• $39 Live Call Transfer
• Targets borrowers whose ARM is scheduled to reset
• We ask the borrower if they would like to learn about more options regarding getting into a fixed product
• Data can be accessed in real-time along with the live call from [...]

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I am continually amazed at how MAJOR components of lead/marketing/advertising performance are overlooked by even some of the biggest buyers in leads, marketing, and advertising in the world.  Many lead buyers have become myopic in their elevation of “Acquisition Cost” as the ultimate indicator of lead performance.  This is two-dimensional thinking.  Acquisition Cost is determined [...]

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I’ve been in the lead generation ecosystem for a long time.  To put that statement into perspective, my previous company, TheLoanPage.com, was launched back in 1997, and I have been trying to drive Internet consumer traffic to online forms essentially since the Netscape IPO.
The three companies I saw establish the biggest beachhead in the early [...]

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