Some of you may get my subject line. The line comes from one of Chris Rock’s first movie roles in “I’m Gonna Git You Sucka”. Check out this clip as he asks the store clerk for an order of ribs, but then asks him for just one rib because the price is too [...]

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“Hey this is Jim, Mortgage Rates are at their all time low due to the government bailout. Press 1 to speak to a specialist right now” We all get them on our cell and home phones, even though we are on the do not call list!
If you are in the mortgage, loan modification, [...]

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INTRO
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I guess this process of writing a blog post on the plane ride home from LeadsCon is becoming somewhat of habit for me.  The coverage of LeadsCon from last year’s plane ride is here.
Let’s start this year by expressing genuine respect and admiration for our friend and LeadsCon founder, Jay Weintraub.  Many of us have [...]

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Everyone at DoublePositive is excited by the addition of Casey Cook to our team.
The news is all over Google already:
http://www.google.com/search?hl=en&fkt=572&fsdt=8037&q=%22Casey+Cook%22+doublepositive&aq=f&oq=
Here’s the link to the official press release:
http://www.doublepositive.com/media/news/article.aspx?articleid=153&zoneid=1
Welcome aboard Casey!
SPF

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A Lead Buyer’s Perspective:
Please note that this blog post is limited to an overview of Lead Scoring from a Lead BUYER’S perspective. While there is significant overlap, many considerations and implications of Lead Scoring are quite different from a Lead SELLER’S perspective.
Part I – What is Lead Scoring
“Lead Scoring” is perhaps the biggest buzz in [...]

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PositiveExpress ARM — $39
• $39 Live Call Transfer
• Targets borrowers whose ARM is scheduled to reset
• We ask the borrower if they would like to learn about more options regarding getting into a fixed product
• Data can be accessed in real-time along with the live call from [...]

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I’m writing this because I have cracked the code. I know the formula that needs to be applied to measure the total effectiveness of any lead supply channel:

Quality
Quantity
Cost

These are three absolute pillars of the leads industry and when each is quantified individually, [...]

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I am continually amazed at how MAJOR components of lead/marketing/advertising performance are overlooked by even some of the biggest buyers in leads, marketing, and advertising in the world.  Many lead buyers have become myopic in their elevation of “Acquisition Cost” as the ultimate indicator of lead performance.  This is two-dimensional thinking.  Acquisition Cost is determined [...]

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I’ve been in the lead generation ecosystem for a long time.  To put that statement into perspective, my previous company, TheLoanPage.com, was launched back in 1997, and I have been trying to drive Internet consumer traffic to online forms essentially since the Netscape IPO.
The three companies I saw establish the biggest beachhead in the early [...]

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I’ve had many friends recommend that I read the book “Bringing Down the House” – a story about M.I.T. students that found a way to beat the casino system in Las Vegas and win millions of dollars at the Blackjack table.  I admit, I never read the book, but I did see the movie “21” [...]

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