I saw this story come across my inbox today and I had to chuckle. Two of us from DoublePositive spent the last 2 days locked in a room with many of the biggest mortgage lead generators, leab buyers, and service providers that touch the mortgage leads industry. The Leads2007 Conference was a great meeting and we talked [...]

• 1 Comment

This came out of one of our sessions this morning. There was a lot… and I mean a lot… of discussion about how damaging trigger leads are to our industry. They have become the major reason why consumers are “crucified” these days, being bombarded with dozens of phone calls from an initial lead form submission.
Check [...]

• 2 Comments

This industry is 10 years old. That’s old. No wait, it’s a young industry. Either way you look at it there is agreement that this industry is changing and will look a whole lot different 5 and 10 years from now.
Look for more co-branding in the near future. Lead generators are going to have to [...]

• 0 Comments

A DoublePositive client and friend, Noel Collins of Equity Direct Mortgage, is leading this session which is focused on best practices in lead buying. This session is the best one yet — lots of really good discussion between lenders, lead generators/providers, and lead management system companies.
So for lenders, what are the questions to ask of [...]

• 1 Comment

Ok… So we’re starting with some Mortgage Lead Generation 101 and walking through the key players in the ecosystem. (In today’s conference, you can’t comment on a category if you are a member of that group. This is tough
LEAD GENERATORS
The ecosystem starts with lead generators (or aggregators), the top three being Lending Tree, [...]

• 3 Comments

How do you build and maintain long-term relationships with your clients? This is the question posed to originators (with consumers) and lead providers (with originators).
If there is a constant flow of leads coming to loan officers — if they are “drinking from the fire hose of leads” — then there is little or no incentive [...]

• 0 Comments

The main question at hand here is “What technology innovations will have the most significant impact on the industry?”
Lots of the discussion is about metrics, which of course leads into a discussion about technology — whether it be a CRM, lead management system, mortgage management system, other in-house solution. Lots of disparate systems, and even [...]

• 1 Comment

A lot of discussion about the standardization of the consumer experience on the front end.
There are stories on both ends of the spectrum here. Of course there are stories of borrowers who are contacted by a dozen, overly aggressive lenders. Still, many agreed that the number one complaint that branded Tier 1 lead generators get [...]

• 2 Comments

Monday and Tuesday I’ll be blogging the Leads2007 conference in Tampa, Florida. So many of the industry’s lead generation companies are here today as well as some mortgage lenders. Check out the full agenda at http://leads2007.com/.

• 0 Comments