Back in 2002, Josh Gray invested everything he had to buy Webclients.net, a lead generation firm that had grown to ~$10MM in revenue but was losing money.
As the new CEO Josh, focused like a laser on increasing yield (particular on non-monetized inventory) and grew the sales and profits of the business by orders of magnitude.
In [...]

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Rumors of a QuinStreet IPO have been swirling around the space on-again/off-again for years.
But wow it is official:
http://secwatch.com/filings/view.jsp?formid=2469864
I will probably circle back and add more color commentary when I have a few moments, but in the meantime, let me scream BRAVO and CONGRATULATIONS to CEO Doug Valenti and the rest of the QuinStreet team.
Just a [...]

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Google now provides mortgage rates to consumers and sells mortgage leads to originators.
https://www.google.com/comparisonads/mortgages#ti=0

I know this new development may be disruptive and concerning to many of our friends in the mortgage lead selling space.  For those of you outside of the mortgage industry, this event is just as important.  Google often tests products in a [...]

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I believe that any Industry that has a burgeoning Lead ecosystem (Lead Buyers and Lead Sellers growing their relationships together) will eventually experience a drop in Lead Performance across the board simply because there is only a fixed amount of truly interested and highly motivated consumers out there for any product or service. Once [...]

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INTRO
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I guess this process of writing a blog post on the plane ride home from LeadsCon is becoming somewhat of habit for me.  The coverage of LeadsCon from last year’s plane ride is here.
Let’s start this year by expressing genuine respect and admiration for our friend and LeadsCon founder, Jay Weintraub.  Many of us have [...]

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Well so do I…..
In the first week of January, DoublePositive did more transfers than in any week of all of 2008. In the second week (last week), we were only a few transfers short of our best week in the entire four year history of the company (including the Mortgage boom of 2006). [...]

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I’m writing this because I have cracked the code. I know the formula that needs to be applied to measure the total effectiveness of any lead supply channel:

Quality
Quantity
Cost

These are three absolute pillars of the leads industry and when each is quantified individually, [...]

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I am continually amazed at how MAJOR components of lead/marketing/advertising performance are overlooked by even some of the biggest buyers in leads, marketing, and advertising in the world.  Many lead buyers have become myopic in their elevation of “Acquisition Cost” as the ultimate indicator of lead performance.  This is two-dimensional thinking.  Acquisition Cost is determined [...]

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Private Equity Week reported this past week that LeadPoint has successfully completed its 5th round of funding.  Below is the report from PE Week:
LeadPoint Inc., a Los Angeles-based online leads exchange marketplace, has raised $6 million in Series E funding, according to a regulatory filing. Backers include Redpoint Ventures, Estalea LP and Breakwater Ventures. The [...]

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So, it’s been a while since our last blog post – I guess that is to be expected the first few weeks following an office move.  I have been having lunch individually with each member of the DoublePositive team  as well.  I have crowned the rest of the company as co-CEO during this time.
Internet lead [...]

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