It was a pleasant surprise to come to work today and see a late-night conversation I had at LeadsCon East 2010 with my friend Mike Ferree reflected on his blog.
Mike’s LeadCritic blog has blossomed in parallel with the blossoming of the LeadsCon franchise.  While chatting, we were reminiscing about how far the Lead Generation space [...]

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Agreement Represents another Top-tier Client Addition to the Managed Services offering from DoublePositive
http://finance.yahoo.com/news/Education-Management-bw-55070469.html?x=0&.v=1
http://www.marketwatch.com/story/education-management-corporation-online-higher-education-edmc-ohe-selects-doublepositive-marketing-group-as-its-online-marketing-agency-of-record-2010-06-01?reflink=MW_news_stmp
BALTIMORE, Jun 01, 2010  — DoublePositive Marketing Group, Inc. announced today that it has been chosen by Education Management Corporation — Online Higher Education (EDMC OHE) as their Online Marketing Agency of Record for all Online Marketing across all EDMC OHE brands (including [...]

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Back in 2002, Josh Gray invested everything he had to buy Webclients.net, a lead generation firm that had grown to ~$10MM in revenue but was losing money.
As the new CEO Josh, focused like a laser on increasing yield (particular on non-monetized inventory) and grew the sales and profits of the business by orders of magnitude.
In [...]

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Rumors of a QuinStreet IPO have been swirling around the space on-again/off-again for years.
But wow it is official:
http://secwatch.com/filings/view.jsp?formid=2469864
I will probably circle back and add more color commentary when I have a few moments, but in the meantime, let me scream BRAVO and CONGRATULATIONS to CEO Doug Valenti and the rest of the QuinStreet team.
Just a [...]

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Google now provides mortgage rates to consumers and sells mortgage leads to originators.
https://www.google.com/comparisonads/mortgages#ti=0

I know this new development may be disruptive and concerning to many of our friends in the mortgage lead selling space.  For those of you outside of the mortgage industry, this event is just as important.  Google often tests products in a [...]

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I am pleased to share with you that we are going to be doing another webinar with our friends over at Leads360.
Both DoublePositive and Leads360 are value added partners that are a true extensions to the lead and the sales force. We work together on dozens of mutual mortgage clients and thought it would [...]

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I believe that any Industry that has a burgeoning Lead ecosystem (Lead Buyers and Lead Sellers growing their relationships together) will eventually experience a drop in Lead Performance across the board simply because there is only a fixed amount of truly interested and highly motivated consumers out there for any product or service. Once [...]

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DoublePosiitve is exhibiting at the CCA (Career College Administration) Conference in Orlando,FL from Sunday June, 14th- Tuesday June 16th.
Booth #641
Sean, Casey and I will be there.
Hope to see you there.
Joey

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“Hey this is Jim, Mortgage Rates are at their all time low due to the government bailout. Press 1 to speak to a specialist right now” We all get them on our cell and home phones, even though we are on the do not call list!
If you are in the mortgage, loan modification, [...]

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INTRO
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I guess this process of writing a blog post on the plane ride home from LeadsCon is becoming somewhat of habit for me.  The coverage of LeadsCon from last year’s plane ride is here.
Let’s start this year by expressing genuine respect and admiration for our friend and LeadsCon founder, Jay Weintraub.  Many of us have [...]

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