As I sit here this moment and watch the DOW down a record 770 points - because the House rejected the Bailout Bill - my stomach is turning just wondering when is this going to stop? It’s been a rough month folks not only in the credit markets; our friends in the South have had [...]

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A Lead Buyer’s Perspective:
Please note that this blog post is limited to an overview of Lead Scoring from a Lead BUYER’S perspective. While there is significant overlap, many considerations and implications of Lead Scoring are quite different from a Lead SELLER’S perspective.
Part I – What is Lead Scoring
“Lead Scoring” is perhaps the biggest buzz in [...]

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PositiveExpress ARM — $39
• $39 Live Call Transfer
• Targets borrowers whose ARM is scheduled to reset
• We ask the borrower if they would like to learn about more options regarding getting into a fixed product
• Data can be accessed in real-time along with the live call from [...]

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I’m writing this because I have cracked the code. I know the formula that needs to be applied to measure the total effectiveness of any lead supply channel:

Quality
Quantity
Cost

These are three absolute pillars of the leads industry and when each is quantified individually, [...]

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I am continually amazed at how MAJOR components of lead/marketing/advertising performance are overlooked by even some of the biggest buyers in leads, marketing, and advertising in the world.  Many lead buyers have become myopic in their elevation of “Acquisition Cost” as the ultimate indicator of lead performance.  This is two-dimensional thinking.  Acquisition Cost is determined [...]

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I’ve had many friends recommend that I read the book “Bringing Down the House” – a story about M.I.T. students that found a way to beat the casino system in Las Vegas and win millions of dollars at the Blackjack table.  I admit, I never read the book, but I did see the movie “21” [...]

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DoublePositive Marketing Group, the industry leader in LIVE Hot Transfer Leads, announced today it will exhibit at The Association of Settlement Companies “Kick-Off  Conference” on February 5-6 at Bally’s Las Vegas Hotel. DoublePositive has been a member of The Association of Settlement Companies (TASC) since 2007.
Conference attendees will learn about DoublePositive’s LIVE Hot Transfer Debt [...]

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Like most businesses concentrated in mortgage, we are all looking forward to wiping the slate clean and going into 2008 with a fresh start.  With that all that being said, when you take a look at other industries that did well in 2007, the Debt Settlement industry had a great year. 
Debt Settlement is a for [...]

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We at DoublePositive have gotten to know the online education space really well these past few months.  What we’ve come to find is that online education is truly a unique field: here is a phenomenon that will change the way people think about higher education forever. With the shift from strictly-traditional to online universities, study [...]

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So, I literally heard just moments ago that AT&T agreed to buy Ingenio.
I’m certain all readers are very familiar with AT&T.
I first heard of Ingenio in 2003.  They were an early leader in developing pay-per-call (PPC) software.  What I felt made them unique when compared to other pay per call software players in the space [...]

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