Some of you may get my subject line. The line comes from one of Chris Rock’s first movie roles in “I’m Gonna Git You Sucka”. Check out this clip as he asks the store clerk for an order of ribs, but then asks him for just one rib because the price is too [...]

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“Hey this is Jim, Mortgage Rates are at their all time low due to the government bailout. Press 1 to speak to a specialist right now” We all get them on our cell and home phones, even though we are on the do not call list!
If you are in the mortgage, loan modification, [...]

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A Lead Buyer’s Perspective:
Please note that this blog post is limited to an overview of Lead Scoring from a Lead BUYER’S perspective. While there is significant overlap, many considerations and implications of Lead Scoring are quite different from a Lead SELLER’S perspective.
Part I – What is Lead Scoring
“Lead Scoring” is perhaps the biggest buzz in [...]

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PositiveExpress ARM — $39
• $39 Live Call Transfer
• Targets borrowers whose ARM is scheduled to reset
• We ask the borrower if they would like to learn about more options regarding getting into a fixed product
• Data can be accessed in real-time along with the live call from [...]

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I’m writing this because I have cracked the code. I know the formula that needs to be applied to measure the total effectiveness of any lead supply channel:

Quality
Quantity
Cost

These are three absolute pillars of the leads industry and when each is quantified individually, [...]

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I am continually amazed at how MAJOR components of lead/marketing/advertising performance are overlooked by even some of the biggest buyers in leads, marketing, and advertising in the world.  Many lead buyers have become myopic in their elevation of “Acquisition Cost” as the ultimate indicator of lead performance.  This is two-dimensional thinking.  Acquisition Cost is determined [...]

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I’ve had many friends recommend that I read the book “Bringing Down the House” – a story about M.I.T. students that found a way to beat the casino system in Las Vegas and win millions of dollars at the Blackjack table.  I admit, I never read the book, but I did see the movie “21” [...]

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It seems that two of the fastest growing categories for Hot Transfers are education leads and insurance leads.  These industries seem to be a bit unique in their relationships between the Lead Sellers and the Lead Buyers, and these variations are creating some unique uses of our DoublePositive Platform™.
One of the uses that has been quite [...]

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In the last edition of PositiveWire, I used the term “Voice Traffic” several times.   It prompted many questions, and most of the questions had the same theme in common – what is “Voice Traffic?” I am certain we can all understand what a live human voice is, but what exactly is the meaning of the word [...]

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eStara issued a press release today announcing the launch of its Form to Phone service, which provides consumer data from online form submissions to sales professionals via phone in addition to email.  ”The solution has been proven to shorten response times for lead generation marketers and improve customer satisfaction by delivering prompt responses to online inquiries, ” the release [...]

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