double POSITIVE Marketing Group, Inc.

Hey, everybody – JT Benton here.  I oversee DoublePositive’s new mobile marketing division, which we’re calling MobilePositive.  While it’s true that I’m a rookie at DP, I’m certainly no stranger to the world of performance marketing.

I’ll be blogging here fairly frequently.  I’m excited to share with you a bit about our growing work in mobile, how we plan to add value and show first-hand how easily the mobile web can drive alignment in a performance marketing format.  I’ll also make it a consistent point to emphasize that this growth comes from a very solid foundation of connecting sales teams with live, interested customers on the phone.  Indeed, I think it’s fitting that game-changing mobile marketing developments would come from the industry leader in delivering LIVE Hot Transfers.

I’ll spend most of my ‘air time’ describing our mobile product offerings and musing on the industry on large.  The mobile web is quickly transforming the way advertisers connect with consumers, and MobilePositive is helping to lead the charge.  As such, we’re learning a lot – and I have every intention of sharing these learnings with the reader along the way.  With major Advertisers in the mortgage, EDU and insurance verticals already participating, our platform is driving tens of thousands of inbound calls monthly.  We see lots of data, and we talk about this stuff all day.  Just ask my wife.

So please, dig in.  Follow us, and share with others that there’s a new player in mobile.  And, don’t miss next Tuesday’s followup: Why mobile; why now?