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In my last couple of posts, I wrote about LeadsCon 2011.  Several of you have asked me about something that happened at the convention, so I thought I’d take a minute to address it.

As you guys know, DoublePositive has a lot of good friends in the space, and we were thrilled to see so many of you in Vegas this year.  We decided to celebrate a special year with our peers and friends by throwing a party.  Our goal was to pay tribute to this great industry we are in right now.

The location of the party was The Rhumbar in The Mirage.  See below for some pictures taken by our friend Steve Hall (also check out his hilarious blog about marketing and advertising at www.adrants.com).  More pictures are on our Facebook page: http://on.fb.me/f1EmnT.

In keeping with our “Rock Star” theme, we gave out guitar picks as tickets to the exclusive event.  They looked like this:

… which inevitably led to the question, “What is the meaning of 42?”

Ah, yes, great question.  As Douglas Adams fans know, “what is the meaning?” is the driving question of his cult classic novel, The Hitchhiker’s Guide to the Galaxy.  In the book, a group of hyper-intelligent pan-dimensional beings want to know the Ultimate Answer to the Ultimate Question of Life, The Universe, and Everything.  They design a supercomputer, which takes 7.5 million years to come up with the answer.  It turns out to be 42.  Unfortunately, The Ultimate Question itself remains unknown.

So that’s where we stand today.  We may know the answer, but the question still eludes us, challenging us to learn more, care deeper, work harder and push farther into new frontiers.  We figure, as long as we go forward together, with great people like you, we should be all right.

Anyway, as I mentioned in a previous post, DoublePositive is continuing to change the game.  We’re rolling out a suite of innovative products as we speak.  Check back soon and I’ll tell you everything I know.