double POSITIVE Marketing Group, Inc.

With LeadsCon Las Vegas 2011 kicking off next week, everybody’s talking about speed-to-lead.  Even the Harvard Business Review has an opinion: “The Short Life of Online Sales Leads.”

The report comes out at the perfect time.  On Tuesday at 2:40PM, I will be representing DoublePositive in a panel discussion, “All About The Call – From Speed to Lead to Call Center Effectiveness”.  The topic is sure to create some sparks.

So come hear good, in-depth, healthy conversation between four companies that champion the process of speed-to-lead.

And let us know your take on the HBR report in the comments below.