double POSITIVE Marketing Group, Inc.

If you are thinking about getting one of those new 3D flat screens, you may want to think again. Those that are currently available require special eyeglasses to achieve 3D effect. It is kind of awkward and reminds me of the first TVs (like this one: http://en.wikipedia.org/wiki/KVN-49) with tiny screen and big water-filled lens (like a fish bowl) in front of it to magnify the picture. Future 3D displays may be as far from these first 3D panels as current flat panel TVs are from TV sets of 60 years ago.

In the University of Arizona College of Optical Sciences professor Nasser Peyghambarian and his team are developing holographic display capable to create real 3D images visible without any special devices. Principles of holography are well known in optics, and stationary holograms are nothing new, but here scientists managed to create a device which is capable to “re-write” the holographic image using specially designed polymer film. For now, they can update the picture once in a couple of seconds, but they are confident that refresh rate may be improved. There are a lot of scientific and engineering problems that have to be resolved before this technology become commercially viable, but even in its current state it is very impressive. More details can be found here: http://www.physorg.com/news/2010-11-holograms-science-fiction-reality-video.html.

We were thrilled to be honored by the LeadsCouncil this month when they announced the first series of winners for their LEADER Awards. DoublePositive was voted Best Hot Transfers Company by lead sellers and Best Hot Transfers Company in the Lending Category by lead buyers.

In my opinion, there is no greater tribute than to be recognized by your clients and peers as the best. Especially now, at such an exciting time in the mortgage industry, where the challenge for lenders is not dealing with a lack of opportunities, but knowing how to capitalize on the abundant opportunities out there.

Why are there so many opportunities in mortgage right now? My colleague, DoublePositive partner Joey Liner, did a great job in his white paper (http://bit.ly/hjwf5W) spelling out the factors that are contributing to the win-win-win climate we are experiencing. To summarize Joey’s main points:

• Mortgage Lead prices are near all-time lows
• Low interest rate environments continue, creating higher lead volumes
• Simply buying more leads will not increase productivity
• Adding LIVE Hot Transfers and a Lead Management System (LMS) maximizes higher conversions and sells more units

Need proof? Check this out:

Graph provided by, Tim Watts, DoublePositive Director of Data Analytics

This graph shows that, just within the past year, DoublePositive has seen the demand for live transfers grow rapidly. Mortgage companies are coming back to us saying, “We need more transfers.” We tell them that the only way to do that is to buy more leads. This works because of how well industry giants Lending Tree, LowerMyBills and Adchemy, and others, have been doing in generating leads. We’ve been very impressed by their ability to increase the quantity of leads, without negatively affecting quality. As a result, mortgage companies will continue increasing their marketing budget and buying more leads.

That’s what I’d call a perfect storm. The lead aggregators are winning because they are able to sell more leads. DoublePositive is winning because we are able to call more leads. And the mortgage companies are winning because they are able to receive more inbound calls from consumers who are interesting in refinancing their homes.

There are many benefits to mortgage firms using hot transfers, which Joey talks about in his white paper. Probably the most significant is that the mortgage firms are able to grow at a strategic pace, using hot transfers. They don’t have to overwhelm their loan officers with calling every raw lead, or rush to hire more loan officers. Using hot transfers allows them to steadily turn up the quantity of leads without suffering from a loss of quality or straining resources.

There’s a whole lot more to share about taking advantage of this perfect storm. I will be out West next week, meeting with some great companies about how to win using hot transfers. When I get back, I’ll share with you guys some interesting data about the disposition of mortgage leads that don’t transfer, which will help you make decisions as a lead buyer or lead seller.

California, here we come!

FOR IMMEDIATE RELEASE

DoublePositive Wins Two LEADER Awards

HOT Lead Transfer Company Recognized for Excellence in the Field of Online Lead Generation

Baltimore, MD – January 20, 2011 – DoublePositive Marketing Group, the industry leader in LIVE Hot Transfers, announced today that it has been named winner of two important industry awards by LeadsCouncil (www.leadscouncil.com), the largest independent industry organization focused on online lead generation. The LEADER Awards is a new annual awards program designed to showcase the leading companies in online lead generation.

“We are thrilled to be a recipient of two LeadsCouncil LEADER awards,” said DoublePositive Co-Founder Joey Liner. “There is no higher honor than to be recognized by your clients and peers as the best.  It is humbling to be named Best Hot Transfer company in both the Lending and Technology categories.”

For lending companies, DoublePositive contacts, qualifies and transfers online consumers who have requested a quote or information about the company. Companies’ salespeople receive phone calls from live consumers who are qualified, interested and have the highest probability of converting into a sale.

For lead gen technology partners, DoublePositive’s work improving transfer rates increases overall demand for leads in the industry, and provides disposition data that allows lead aggregators to improve their sources.

“Receiving two LEADER Awards is the result of the outstanding effort and dedication of our team,” said DoublePositive CEO Sean Fenlon. “We look forward to working even harder on behalf of our clients and technology partners in the year ahead.”

About DoublePositive Marketing Group, Inc.

DoublePositive was founded in 2004 on the belief that the traditional method of buying "leads" as a marketing solution had become costly and inefficient.  DoublePositive’s LIVE Hot Transfers out-perform other lead generation solutions because every DoublePositive lead passing through a DOUBLEconfirmT process, which delivers LIVE, interested consumers who have the highest probability of converting into a sale. DoublePositive specializes in LIVE mortgage leads, debt settlement leads, education leads, insurance leads, automotive leads and real estate leads. DoublePositive is headquartered in Baltimore, Maryland. For more information, please visit www.doublepositive.com.

About LeadsCouncil

LeadsCouncil is the first independent industry organization dedicated strictly to advancing online lead generation. LeadsCouncil members include lead buyers, lead sellers, technology solutions providers, and investment professionals. The group focuses on best practices, research, education, and networking to provide a more transparent and effective marketplace for online lead generation.

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