DoublePositive ranks Internet insurance leads suppliers

Home
DoublePositive ranks Internet insurance leads suppliers

18 NOV 2010

DoublePositive ranks Internet insurance leads suppliers

A post by Brian Ocheltree as Hot Transfers, Industries, Insurance, Lead Generation, Marketing, Technology

Post By
Brian Ocheltree
We wrote about the top insurance industry lead suppliers recently in our white paper (link to: http://bit.ly/dyp3Sv). To recap briefly:

Here’s the DoublePositive Top Lead Supplier List, current as of this writing. Don’t blink – it may change.

1. Bankrate – when they acquired NetQuote in July of this year, Bankrate became the 600-pound insurance lead selling gorilla in the room. They had already acquired the #2 player in the space, InsureMe, back in February 2008, and today are the market leader by far.

2. All Web Leads – a relative newcomer out of Austin, TX, they’ve been on a serious growth trajectory growth over the past two years. Everybody’s got their eye on them.

3. InsWeb – despite the fact that they are the only publicly traded, top volume insurance lead producer, InsWeb has been flying under the radar. We think they may be set for a resurgence. In August of this year they acquired Potrero Media of San Francisco, CA, known to produce some of the highest quality leads available, which appear to be all Search generated.

4. HometownQuotes – out of Nashville, TN, HometownQuotes is another top volume producer, and seems a prime candidate to be acquired, or to make an acquisition of their own.

As the insurance leads landscape continues to shift, our hope is that the top volume producers will grow without sacrificing quality, thus raising the volume of high quality leads for everyone in the ecosystem.

So, given the industry consolidation, can the insurance lead buyer still get leverage?

Watch for the next post from DoublePositive, or read the white paper at http://bit.ly/dyp3Sv.

You just read:
DoublePositive ranks Internet insurance leads suppliers by Brian Ocheltree
- Tweet