double POSITIVE Marketing Group, Inc.

FOR IMMEDIATE RELEASE

The Web’s most popular insurance shopping service adds the Market Leading LIVE Hot Transfer service to its offerings.

Baltimore, MD – November 10, 2010 – DoublePositive Marketing Group, the industry leader in LIVE Hot Transfers, announced today that it has formed a private label partnership with Bankrate Insurance, a division of Bankrate, Inc.

Bankrate Insurance, thru its acquisition of Insureme and Netquote, is largest seller of Insurance leads, and the partnership with DoublePositive allows them to add Hot Transfers to their offerings so that their customers can not only purchase the markets best Internet Leads, but also the markets best Hot Transfer services as well.

“The requests for Hot Transfers have increased over the years as the average order sizes have increased. Hot Transfers allow some clients to effectively consume more leads per hour per sales professional, so it was critical that we find the best Hot Transfer solution available to offer to our clients. That search resulted in the selection of DoublePositive” said Bankrate Insurance President Paul Ford.

Bankrate’s customers will still purchase Bankrate leads as they do now, but can now also choose to have the Bankrate LIVE Hot Transfer service turn those data leads into qualified and interested In-bound phone calls to their sales team. This will allow the client’s sales team to do what they do best, sell.

Each customer will have their own private credentials to the proprietary Bankrate Hot Transfer Platform, and here they will be able to listen to recordings, view dispositions, and put their account on hold at any time.

“Bankrate is setting the standard for lead suppliers today,” said DoublePositive VP Brian Ocheltree. “We’re proud to have been selected by this Industry Giant, and our partnership should provide massive growth and ROI improvements across the entire Insurance Lead Ecosystem from which we all will benefit.

About DoublePositive Marketing Group, Inc.

DoublePositive was founded in 2004 on is the market leader for LIVE Hot Transfers.  DoublePositive’s LIVE Hot Transfers utilize a DOUBLEconfirmT process, which delivers LIVE, interested consumers who have the highest probability of converting into a sale. DoublePositive specializes in LIVE mortgage leads, education leads, insurance leads, automotive leads and real estate leads. DoublePositive is headquartered in Baltimore, Maryland. For more information, please visit www.doublepositive.com.

About Bankrate, Inc.

The Bankrate network of companies includes Bankrate.com, Interest.com, Mortgage-calc.com, Nationwide Card Services, Savingforcollege.com, Fee Disclosure, InsureMe CreditCardGuide.com, Bankaholic, CreditCards.com and NetQuote. Each of these businesses helps consumers to make informed decisions about their personal finance matters. The company’s flagship brand, Bankrate.com is a destination site of personal finance channels, including banking, investing, taxes, debt management and college finance. Bankrate.com is the leading aggregator of rates and other information on more than 300 financial products, including mortgages, credit cards, new and used auto loans, money market accounts and CDs, checking and ATM fees, home equity loans and online banking fees. Bankrate.com reviews more than 4,800 financial institutions in 575 markets in 50 states. Bankrate.com provides financial applications and information to a network of more than 75 partners, including Yahoo! (Nasdaq: YHOO), America Online (NYSE: AOL), The Wall Street Journal and The New York Times (NYSE: NYT). Bankrate.com’s information is also distributed through more than 500 newspapers. Bankrate, Inc. was acquired by Apax Partners, one of the world’s leading private equity investment groups, in September 2009. Apax operates across the United States, Europe and Asia and has more than 30 years of investing experience. For more information on Apax, visit: www.Apax.com.

Press Inquiries

For inquiries related to Bankrate Insurance or either of our two companies- NetQuote or InsureMe – please contact:
Amy Graham
graham@netquote.com
303-382-8221

For inquiries related to Bankrate, Inc, please contact:
Kayleen Yates
Senior Director of Corporate Communications
kyates@bankrate.com
917-368-8677

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