double POSITIVE Marketing Group, Inc.

Google now provides mortgage rates to consumers and sells mortgage leads to originators.

https://www.google.com/comparisonads/mortgages#ti=0

I know this new development may be disruptive and concerning to many of our friends in the mortgage lead selling space.  For those of you outside of the mortgage industry, this event is just as important.  Google often tests products in a single vertical, but ultimately rolls out products horizontally to ALL verticals.  If Google makes money selling mortgage leads while providing a valuable service to consumers, Google will soon also sell Education leads, Insurance leads, Automotive leads, etc.

Clicking the “Request Quote” button invokes the SIMPLEST lead capture form I’ve ever encountered in 15 years of lead generation.  See for yourself:

We’ve been following this now-official development for some time.

Greg Sterling posted screenshots in early 2008 from the UK market that portend what we see today:

http://gesterling.wordpress.com/2008/05/30/google-mortgage-search/

We know Mortech is the backend technology from LeadCritic:

http://blog.leadcritic.com/featured/top-news-lendingtree-sues-mortech

Jay Weintraub also provided an excellent assessment back in August:

http://www.leadconfidential.com/google-lending-tree-and-mortech-the-past-present-and-future-of-online-lead-generation.html

In summary – it’s tough not to be self-serving here, but the writing is on the wall and the elephant is in the room.  This Google “lead” is infinitely more valuable if the consumer’s data is sent to DoublePositive for the purpose of Contact, Qualify, and Transfer.

But then again, I’m biased.

:-)

SPF

I am pleased to share with you that we are going to be doing another webinar with our friends over at Leads360.

Both DoublePositive and Leads360 are value added partners that are a true extensions to the lead and the sales force. We work together on dozens of mutual mortgage clients and thought it would be a great idea to host a webinar to go over our services separately as well as congruently.

We are going to walk you through a live experience of how a Hot Transfer goes directly into Leads360 with a click of a button. No Screenshots! You will be surprised how easy it is to use our services together! Come check out the live demo!

Title: DoublePositive & Leads360 Part II- The Live Demo
Date: Wednesday, October 28, 2009
Time: 2:00 PM – 3:00 PM EDT

https://www1.gotomeeting.com/register/855623336

After registering you will receive a confirmation email containing information about joining the Webinar.

Thanks,

Joey

I have never once posted anything even remotely music-related on this blog before now.

Leading like great conductors is more business than music.

Enjoy:

http://www.ted.com/talks/itay_talgam_lead_like_the_great_conductors.html

SPF

When I do this quick blink of consciousness in the subject line, I come up with my three biggest Internet brands at the moment:

1. Google
2. Facebook
3. Twitter

Your mileage may vary. Amazon? eBay? Wikipedia? LendingTree? Expedia? Priceline? Weather.com? Yahoo!?

Can we even count YouTube or does that roll up into Google?

SPF

p.s. Here’s what my #1 thinks about the GROWTH of  interested Internet users of #1, #2, and #3: