You Can Glimpse Into the Future with Lead Scoring, But How Do You Make Money from It – HERE’S HOW

31 Jul

Posted by Sean Fenlon as Call Centers, Hot Transfers, Internet, Lead Generation, Marketing, Technology

A Lead Buyer’s Perspective:
Please note that this blog post is limited to an overview of Lead Scoring from a Lead BUYER’S perspective. While there is significant overlap, many considerations and implications of Lead Scoring are quite different from a Lead SELLER’S perspective.
Part I – What is Lead Scoring
“Lead Scoring” is perhaps the biggest buzz in [...]

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NEW DoublePositive Offerings for the MORTGAGE Industry

14 Jul

Posted by Joey Liner as Call Centers, Hot Transfers, Industries, Internet, Lead Generation, Marketing, Mortgage, Technology

PositiveExpress ARM — $39
• $39 Live Call Transfer
• Targets borrowers whose ARM is scheduled to reset
• We ask the borrower if they would like to learn about more options regarding getting into a fixed product
• Data can be accessed in real-time along with the live call from [...]