Comments on: LeadsCon Highlights — Day 3 — Friday, April 4 http://blogs.doublepositive.com/2008/04/05/leadscon-highlights-day-3-friday-april-4/ The Art of Leads and Lead Generation Sat, 31 Jul 2010 13:20:29 +0000 http://wordpress.org/?v=2.6.2 By: Melanie Long http://blogs.doublepositive.com/2008/04/05/leadscon-highlights-day-3-friday-april-4/#comment-68592 Melanie Long Sun, 04 Jul 2010 16:43:37 +0000 http://blogs.doublepositive.com/2008/04/05/leadscon-highlights-day-3-friday-april-4/#comment-68592 Telesales is actually good for promoting your affiliate products both online and offline situations.`., Telesales is actually good for promoting your affiliate products both online and offline situations.`.,

]]> By: Andrew Coleman http://blogs.doublepositive.com/2008/04/05/leadscon-highlights-day-3-friday-april-4/#comment-11109 Andrew Coleman Thu, 10 Apr 2008 20:14:01 +0000 http://blogs.doublepositive.com/2008/04/05/leadscon-highlights-day-3-friday-april-4/#comment-11109 Thanks for the great synopsis Sean. I agree that the congeniality was great, not only between our two companies, but for all speakers and attendees. It is our collective goal to increase the return for the buyers of our products and services. I like to use the analogy of train - there are many different pieces of track that need to come together, and if companies neglect/miss one piece, then the train won't go anywhere. For the lead gen space, it starts with quality in. Then, companies need good and repeatable processes in place to manage these leads. This includes a lead routing/distribution platform, lead management, consistent and timely call-backs and ultimate reporting. As you said, LeadQual fits one piece, and Doublepositive fits one and/or two of those components. As I mentioned during our panel, the most important aspect to closing a lead is timely response - and not with a wrote email, but getting the qualified consumer on the phone and talking to the sales force. I look forward to sharing many more panels with you in the future as we evangelize our value propositions. Andrew Coleman Co-Founder, Leadqual Thanks for the great synopsis Sean. I agree that the congeniality was great, not only between our two companies, but for all speakers and attendees. It is our collective goal to increase the return for the buyers of our products and services. I like to use the analogy of train - there are many different pieces of track that need to come together, and if companies neglect/miss one piece, then the train won’t go anywhere. For the lead gen space, it starts with quality in. Then, companies need good and repeatable processes in place to manage these leads. This includes a lead routing/distribution platform, lead management, consistent and timely call-backs and ultimate reporting. As you said, LeadQual fits one piece, and Doublepositive fits one and/or two of those components. As I mentioned during our panel, the most important aspect to closing a lead is timely response - and not with a wrote email, but getting the qualified consumer on the phone and talking to the sales force. I look forward to sharing many more panels with you in the future as we evangelize our value propositions.

Andrew Coleman
Co-Founder, Leadqual

]]> By: LeadsCon: Internet Lead Market Up-close : Lead Marketwatch http://blogs.doublepositive.com/2008/04/05/leadscon-highlights-day-3-friday-april-4/#comment-11043 LeadsCon: Internet Lead Market Up-close : Lead Marketwatch Tue, 08 Apr 2008 15:59:25 +0000 http://blogs.doublepositive.com/2008/04/05/leadscon-highlights-day-3-friday-april-4/#comment-11043 [...] DoublePositive Leadscon Recap [...] [...] DoublePositive Leadscon Recap [...]

]]> By: Rob Deichert http://blogs.doublepositive.com/2008/04/05/leadscon-highlights-day-3-friday-april-4/#comment-10843 Rob Deichert Sat, 05 Apr 2008 22:20:47 +0000 http://blogs.doublepositive.com/2008/04/05/leadscon-highlights-day-3-friday-april-4/#comment-10843 Sean - Great write-up of the event. Especially agree with your thoughts on lead scoring versus implementing basic 101 lead marketing systems. I call it the DeWalt versus Ryobi choice at Home Depot. You need a drill, you need to choose professional or DIYer model. One is overkill and a waste of money, don't waste your leads. Rob Sean -

Great write-up of the event. Especially agree with your thoughts on lead scoring versus implementing basic 101 lead marketing systems.

I call it the DeWalt versus Ryobi choice at Home Depot. You need a drill, you need to choose professional or DIYer model. One is overkill and a waste of money, don’t waste your leads.

Rob

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