I am continually amazed at how MAJOR components of lead/marketing/advertising performance are overlooked by even some of the biggest buyers in leads, marketing, and advertising in the world.  Many lead buyers have become myopic in their elevation of “Acquisition Cost” as the ultimate indicator of lead performance.  This is two-dimensional thinking.  Acquisition Cost is determined [...]

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Private Equity Week reported this past week that LeadPoint has successfully completed its 5th round of funding.  Below is the report from PE Week:
LeadPoint Inc., a Los Angeles-based online leads exchange marketplace, has raised $6 million in Series E funding, according to a regulatory filing. Backers include Redpoint Ventures, Estalea LP and Breakwater Ventures. The [...]

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I’ve been in the lead generation ecosystem for a long time.  To put that statement into perspective, my previous company, TheLoanPage.com, was launched back in 1997, and I have been trying to drive Internet consumer traffic to online forms essentially since the Netscape IPO.
The three companies I saw establish the biggest beachhead in the early [...]

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So, it’s been a while since our last blog post – I guess that is to be expected the first few weeks following an office move.  I have been having lunch individually with each member of the DoublePositive team  as well.  I have crowned the rest of the company as co-CEO during this time.
Internet lead [...]

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