double POSITIVE Marketing Group, Inc.

WOW!

You probably noticed already, but just look what happened this past week…

Two online-advertising/Internet-marketing companies just secured big money:

http://adchemy.com/html/press/012408-adchemy-lands-19-million-investment.html

http://www.oversee.net/news_details.php?id=353

What I like most about both Oversee.net and Adchemy is that they both have ongoing partnerships with DoublePositive (Low.com, in the case of Oversee).  But then again, I’m biased on matters like that. :-)

What I like most about the message these events send to the market is that smart money and BIG money continues to fall behind the most transformative companies in the online marketing space.

Oversee.net and Adchemy are both amazing companies in vision, execution, leadership, and culture.

Expect the big investments to yield big things for their respective investors.

Bravo Murthy Nukala and Lawrence Ng.

SPF

We’ve been talking a lot lately in the halls of DoublePositive about “mobile.” We talk about the emerging opportunities in mobile advertising, what this means for lead generation, the VC activity in this space, and how companies like Mobile Posse, Millennial Media and AdMob are leading the charge.

It’s easy to be skeptical about mobile. Among the questions people ask – ”How many people really browse the Internet on their phones?” Well, a surprising answer to this question can be found in this article, “More Football Fans Hit ESPN’s Mobile Site Than Its PC Pages.”

About 32 million people in the U.S. access the mobile Web on a monthly basis, and ESPN has 9 million of them, [Ed] Erhardt said. “We’re seeing better than 200% growth year over year for our mobile usage,” he said, although it’s off a lower base. By comparison, ESPN.com’s NFL content is up an average of 36% year over year, with 47.3 million page views, or 41% of all traffic, coming in the 24 hours beginning Mondays at noon. Game-time NFL content is up 43%, and fantasy football up 48%, the network said. According to ComScore, ESPN had 22.2 million unique visitors in November.

Those are some statistics that almost anyone can easily recignize as significant — they speak volumes. ESPN.com has been one of the Internet’s most popular sites for a decade. No doubt, the traffic is there.

And so are the ad impressions, with AdMob, for example, boasting of more than 2 billion ads served each month. Millennial Media provides very specific targeting options including demographic, contnet channels, carriers, geography, and even behavioral. And Mobile Posse provides one of the slickest delivery methods and actually makes mobile ads cool and useful (think mobile coupons, for example).

So, still have doubts?

DoublePositive Marketing Group, the industry leader in LIVE Hot Transfer Leads, announced today it will exhibit at The Association of Settlement Companies “Kick-Off  Conference” on February 5-6 at Bally’s Las Vegas Hotel. DoublePositive has been a member of The Association of Settlement Companies (TASC) since 2007.

Conference attendees will learn about DoublePositive’s LIVE Hot Transfer Debt Settlement Leads, a marketing solution that provides call transfers of consumers who have expressed a genuine interest in debt settlement services.

DoublePositive’s LIVE Hot Transfers go through a DOUBLEconfirm™ process, adding a layer of qualification, verification, and screening. Only consumers who make it through this rigorous screening process are offered the opportunity to speak to a live debt settlement specialist. LIVE Hot Transfer Debt Settlement Leads carry a 100% contact ratio, guaranteed.

Founded in 2004, DoublePositive has been awarded a Business Process Patent for “Hot Transfers” and its DOUBLEconfirm ™ process. DoublePositive has been named to PriceWaterhouseCoopers and Entrepreneur magazine’s list of Top 100 fastest growing small businesses in the US.