double POSITIVE Marketing Group, Inc.

I found a cool use of technology being used by universities that I wanted to share.  Schools vying for the attention of potential online students are now turning to iTunes U.  iTunes U provides free video courses, campus speeches, and other events from 16 institutions to iTunes users around the globe.  These resources have been downloaded more than 4 million times to date.  It seems the quality is inconsistent, and the educational value may be quite limited at this point relative to participating in the class in person.  However, I have to think that over time, the pure marketing and recruitment value from will become the biggest opportunity here.  Just imagine the potential value of this broad exposure to an online university that may be better prepared to create a compelling video course as compared to a traditional university planting a camera in the back of the classroom.  Interesting indeed, stay tuned.