double POSITIVE Marketing Group, Inc.

It seems that two of the fastest growing categories for Hot Transfers are education leads and insurance leads.  These industries seem to be a bit unique in their relationships between the Lead Sellers and the Lead Buyers, and these variations are creating some unique uses of our DoublePositive Platform™.

One of the uses that has been quite successful is the combining of Data Lead Sales with Hot Transfer sales, which has:

- Increased the leads per day a buyer can effectively handle
- Increased the closes per day per sales rep for the buyer
- Decreased the cost per policy or enrollment

This is being done by putting the DoublePositive Platform™ between the Internet Lead Seller and the Lead Buyer.  All leads are imported into the engine in either real time or batch mode.  The Platform then scrubs and scores the leads, putting them in order of most likely to close, to least likely to close.  The top ½ (higher quality leads) are pulled out of the system and sold to the buyer as a regular data lead for the lead buyer’s Outbound sales team to call down. Since the average lead quality is higher, the overall performance is better (contact ratio, qualifying ratio, close ratio). The bottom half is put thru the Hot Transfer engine which uses the DoublePositive call center agents and a sophisticated technology process to efficiently call, contact, qualify, and transfer the LIVE consumer to the lead buyer. This teams ratio’s are high because they have 100% contact with a genuinely-interested consumer, and only need to close the sale.  The combined effect of the Inbound and Outbound teams allows for more data leads to be handled per day, as well as creating an improved ROI for the Buyer.

Another popular use of our Platform in these verticals is to provide the Buyer with the flexibility to switch back and forth between LIVE Hot Transfer Leads, and Voice Verified Leads on the fly.  If they have the man power to take incoming calls, they Turn On the application and their phone begins to ring with interested and qualified consumers.  Should they be unable to take incoming calls for a while, they Turn Off the application and our call centers will continue to call their leads, make contact, confirm interest, qualify, and inform the consumer that a representative will call them shortly.  That Voice Verified lead is then shipped real time to the Buyer, and includes all data captured as well as the audio recording of the entire call center conversation.

We are currently working a few additional uses of our Platform in these and other verticals, and we’ll post info on these as they develop and are tested.  If your using Hot Transfers, or phone based services in a unique way, I’d love to hear about them.