October 29, 2007 – BALTIMORE, MD – DoublePositive Marketing Group, Inc. (www.doublepositive.com), the industry leader in LIVE Hot Transfer Leads for sales professionals and sales organizations, has introduced “Verified-by-Voice” as another DOUBLEconfirmed™ solution for lead buyers.

DoublePositive’s Verified-by-Voice Leads start with a consumer’s proactive expression of interest via an online form submission or phone call. DoublePositive then speaks with each potential borrower and verifies the consumer’s information and interest in speaking with a mortgage specialist. Only once a consumer’s information and interest has been confirmed is that lead considered “Verified-by-Voice.”

In addition to providing the lead data for its clients to review, DoublePositive also provides a recording of the entire verification phone call with the consumer.  Lead buyers can review both the lead data and listen to the recording to determine if it is a lead they would like to purchase.

“Verified-by-Voice Leads provide a great value for lead buyers who are looking for something more than what a traditional data lead has to offer,” explained Joey Liner, DoublePositive’s Executive Vice President of Sales. “We know that making live contact with a consumer is often the most challenging part of purchasing Internet leads. Verified-by-Voice Leads provide lead buyers assurance that not only is the lead data accurate, but also that the consumer wants to speak with a sales professional.”

When purchased with DoublePositive’s LIVE Hot Transfer Leads, Verified-by-Voice Leads help keep an organization’s sales funnel full with consumers who have the highest probability of converting to a sale. Both lead solutions pass through our DOUBLEconfirm™ process, adding a layer of qualification, verification, and screening. Only consumers who make it through this rigorous screening process are offered the opportunity to speak with a live sales professional.

About DoublePositive Marketing Group, Inc.

DoublePositive was founded on the belief that the traditional method of buying “leads” as a marketing solution had become costly and inefficient.  Both DoublePositive’s LIVE Hot Transfers and Voice Verified Leads are better solutions, with every DoublePositive lead passing through a DOUBLEconfirm™ process, which delivers live consumers who have the highest probability of converting into a sale. DoublePositive specializes in LIVE mortgage leads, debt leads, education leads, insurance leads, automotive leads and real estate leads. DoublePositive is headquartered in Baltimore, Maryland’s high tech waterfront office complex, Tide Point. For more information, please visit www.doublepositive.com.

Contact: Chris Beauchamp, Vice President of Marketing, DoublePositive Marketing Group, 410-332-0464, http://www.doublepositive.com.