double POSITIVE Marketing Group, Inc.

October 29, 2007 – BALTIMORE, MD – DoublePositive Marketing Group, Inc. (www.doublepositive.com), the industry leader in LIVE Hot Transfer Leads for sales professionals and sales organizations, has introduced “Verified-by-Voice” as another DOUBLEconfirmed™ solution for lead buyers.

DoublePositive’s Verified-by-Voice Leads start with a consumer’s proactive expression of interest via an online form submission or phone call. DoublePositive then speaks with each potential borrower and verifies the consumer’s information and interest in speaking with a mortgage specialist. Only once a consumer’s information and interest has been confirmed is that lead considered “Verified-by-Voice.”

In addition to providing the lead data for its clients to review, DoublePositive also provides a recording of the entire verification phone call with the consumer.  Lead buyers can review both the lead data and listen to the recording to determine if it is a lead they would like to purchase.

“Verified-by-Voice Leads provide a great value for lead buyers who are looking for something more than what a traditional data lead has to offer,” explained Joey Liner, DoublePositive’s Executive Vice President of Sales. “We know that making live contact with a consumer is often the most challenging part of purchasing Internet leads. Verified-by-Voice Leads provide lead buyers assurance that not only is the lead data accurate, but also that the consumer wants to speak with a sales professional.”

When purchased with DoublePositive’s LIVE Hot Transfer Leads, Verified-by-Voice Leads help keep an organization’s sales funnel full with consumers who have the highest probability of converting to a sale. Both lead solutions pass through our DOUBLEconfirm™ process, adding a layer of qualification, verification, and screening. Only consumers who make it through this rigorous screening process are offered the opportunity to speak with a live sales professional.

About DoublePositive Marketing Group, Inc.

DoublePositive was founded on the belief that the traditional method of buying “leads” as a marketing solution had become costly and inefficient.  Both DoublePositive’s LIVE Hot Transfers and Voice Verified Leads are better solutions, with every DoublePositive lead passing through a DOUBLEconfirm™ process, which delivers live consumers who have the highest probability of converting into a sale. DoublePositive specializes in LIVE mortgage leads, debt leads, education leads, insurance leads, automotive leads and real estate leads. DoublePositive is headquartered in Baltimore, Maryland’s high tech waterfront office complex, Tide Point. For more information, please visit www.doublepositive.com.

Contact: Chris Beauchamp, Vice President of Marketing, DoublePositive Marketing Group, 410-332-0464, http://www.doublepositive.com.

It’s been a rough year for lead generators. Lead volume is down. Lead quality is down. Lead revenue is down. And it’s harder and harder to sell your leads in every available sales slot.

Not to worry… DoublePositive can help.

We feel the industry has turned the corner. Demand for our LIVE Hot Transfers is growing… and growing fast.  To meet that growing demand, we’ve increased our call center capacity, and we’re dialing on more leads every day. Here’s how you can cash in:

1. If you’re NOT sending us leads…
   Start today! What are you waiting for?
2. If you ARE sending us some leads…
   Send more! We can take everything you’ve got. We’ve got hundreds of clients across the country ready to take LIVE Hot Transfers generated from your leads.
3. If you’re sending us BATCH leads…
   Start sending real-time leads! We’ve made it easy for you to post your leads in real time. Real time leads transfer at much higher ratios than batch leads, which means you make more money per lead.
4. If you KNOW SOMEONE who’s not sending us leads…
   Hook us up! Ask about our Supplier Referral Program and you can make money with a simple introduction.

Jump over to our Contact Us page and we’ll get right back to you about our Lead Supplier program.

This past week, DoublePositive exhibited for the second year in a row at the DMA Annual Conference. 

www.the-dma.org/conferences/dma07

I attended, but the credit goes Chris Beauchamp, Brian Ocheltree, and Joey Liner for getting DoublePositive there, and for making or starting great deals while we were there.

The DMA is a gigantic organization spanning many galaxies, so it is no surprise that many describe their annual conferences as the biggest they’ve ever attended.

We had great meetings and conversations with many co-exhibitors and attendees, including:
TARGUSinfo
www.targusinfo.com

LiveOps
www.liveops.com

eBureau
www.ebureau.com

Leapfrog
www.leapfrogonline.com

We also enjoyed reinforcing existing relationships by interacting live with companies such as:

Novo1
www.novo1.com

PossibleNOW
www.possiblenow.com

Google
www.google.com/adwords

Advertising.com
www.advertising.com

The story of the DMA Conferences recently have essentially become split into two camps – Internet-related companies and non-Internet-related companies.  Last year at the Moscone Center, the two groups were separated via a 5-minute fast-walk down the main corridor.  This year, however, all the companies exhibited in the same hall.  

That said, Internet-related marketing and non-Internet-related are still night-and-day in terms of business models.  Internet companies tend to be built around performance measurements – a concept many marketing and advertising companies avoid altogether.

My primary takeaway this year is a simple one…

It’s all about RISK.

Companies that sell products or services in the marketing and advertising ecosystem must acknowledge that MARKETING AND ADVERTISING IS RISKY!  However, companies that sell products or services in the marketing and advertising ecosystem that can consistently manage the risk better than their customers can do on their own will ALWAYS be handsomely rewarded.

It’s like golf – it’s a simple game. ;-)

SPF
 

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