3 Responses

1. mike

   September 26th, 2007 at 10:55 pm

   1

   okay, here you go. ………………

2. Satish Krishnan

   September 29th, 2007 at 1:36 am

   2

   Mortgage industry along with the leads market has been pounded with economic uncertainity, 2 wars on terrorism, weak dollar and the subprime mess. To make matters worse, the number of loan frauds have skyrocketed recently. Incorrect information has unfortunately been the decision taken by few lead origination companies to plug the drop in revenue and clients.
   All this has been pushing the CPFL (cost per funded loan) to new heights and the ROI in turn gets skewed up for the broker/lender.

   I have migrated from being a lead supplier to a broker and there is no wonder why I would be skeptic to try a new source of telemarketed leads. Internet leads’ volumes have been falling regularly for the last 3 quarters.

   Uncertainity of the industry is making everyone tread with caution. Outsourcing to non-english speaking countries seems to be adding more to the existing woes.

   Solution? Probably do what everyone is doing. Lie low and decide on your next move.

3. CPM Advisors

   September 29th, 2007 at 6:06 pm

   3

   We’re still interested to see whether there will be any noticeable impact on Yahoo!’s and Google’s advertising numbers from the subprime fallout, or whether the mortgage dollars will be replaced by other lead gen players like Education. Our hunch is that they will indeed to a great extent on the Yahoo marketplace links, but on search obviously less so — the real question is how big in aggregate, if it is material now or not to Google. Obviously less so than 2 years ago.

   We have a free report on online CPM ad spend numbers on our website, how they are overstated by 50-90%. Very relevant to lead gen.