double POSITIVE Marketing Group, Inc.

DoublePositive Marketing Group is featured in Business.com’s “Guide to Buying Mortgage Leads.”

The article does a good job of educating mortgage and real estate lead buyers about what to look for in a good lead vendor. Some of the tips include:

• “Leads are good, live customers are better. Increasingly, mortgage lead companies are using call centers to call up leads for you, cutting down on the number of useless calls.”
• “Don’t confuse mortgage leads with mortgage lists. Lead are first-time buyers who are actively seeking a loan. Lists will be homeowners who might be looking to refinance, but have no serious time concerns pushing them to do so.”
• “Get pre-screen leads through companies like DoublePositive.” 

(We like and agree with the last one a lot :-)

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