double POSITIVE Marketing Group, Inc.

For many lead buyers, leads serve a single and very important function: feed the sales funnel. But for a business owner or hiring manager, leads can also provide a great way to recruit good talent to your organization.

Ask yourself this… Why should someone come to work for your company? Sure, you offer potential employee a great work atmosphere, benefits, opportunity for advancement, etc… But when you’re specifically recruiting sales folks, the leads you purchase serve as a powerful recruiting tool.

Case in point — I recently received a LinkedIn message from a company looking to hire for sales associates. The message read:

What Do We Provide?

We provide real-time leads from the nation’s top lead generators, unsurpassed technology, world class marketing support and a lively work environment that won’t have you reaching for the snooze bar in the morning.

Salary plus an aggressive commission, bonus and benefit package, strong income potential, a team of highly qualified processors to help you focus on what you do best: SELLING!

That guy gets it. Yeah, he talks about the obligatory job posting stuff — salary, commission, bonus, benefits, blah… blah… blah. But at the top of things that this company has to offer to its sales people is a commitment to purchasing the best leads and providing world class marketing support. Very cool.

The Fed finally came to the table, well, not with anything concrete, but with thoughts on what they’re going to do in response to the current credit crunch. Sounds about right – make yourself visible to the public as if the problem is at the forefront of your agenda – and then do nothing. With an election in our midst, this seems right on track. Expect to see a lot of promises about the economy, liquidity, and how regulation will be set in to place so another “sub-prime fallout” will never happen again. And then, get ready to complain when nothing happens.

From what I read there were two main themes, the first being how government will help struggling homeowners. Here is what Bush said:

“I plan to help homeowners, the government’s got a role to play,” Bush said. “But it’s not the government’s job to bail out speculators or those who made the decision to buy a home they couldn’t afford.”

I have to say, I agree with this, I think it’s pretty straight forward. I am curious though what role they’re going to play, I bet they’re curious too. I was fortunate enough though to get an advance copy of the government’s new ad campaign to support this statement and it’s intiative to prevent future melt-downs.

(I found this at blog).

So, to re-cap, the new initiative to help ignite the recovery of the mortgage market and the credit crunch is a two phase plan. Phase one of the plan is for government to help homeowners. Phase two is to urge lenders to, well, help homeowners. Problem solved, we can all go home.