This came out of one of our sessions this morning. There was a lot… and I mean a lot… of discussion about how damaging trigger leads are to our industry. They have become the major reason why consumers are “crucified” these days, being bombarded with dozens of phone calls from an initial lead form submission.

Check out StopTriggerLeads.org.  It’s a site that helps inform consumers about what trigger leads are all about. There is some good content there that lead providers can also use to help use to educate their clients as well. 

Check out this video. What obligation do lenders have to tell their consumers what will happen when a consumer’s credit is actually pulled???