Ok… So we’re starting with some Mortgage Lead Generation 101 and walking through the key players in the ecosystem. (In today’s conference, you can’t comment on a category if you are a member of that group. This is tough
LEAD GENERATORS
The ecosystem starts with lead generators (or aggregators), the top three being Lending Tree, [...]

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How do you build and maintain long-term relationships with your clients? This is the question posed to originators (with consumers) and lead providers (with originators).
If there is a constant flow of leads coming to loan officers — if they are “drinking from the fire hose of leads” — then there is little or no incentive [...]

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The main question at hand here is “What technology innovations will have the most significant impact on the industry?”
Lots of the discussion is about metrics, which of course leads into a discussion about technology — whether it be a CRM, lead management system, mortgage management system, other in-house solution. Lots of disparate systems, and even [...]

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A lot of discussion about the standardization of the consumer experience on the front end.
There are stories on both ends of the spectrum here. Of course there are stories of borrowers who are contacted by a dozen, overly aggressive lenders. Still, many agreed that the number one complaint that branded Tier 1 lead generators get [...]

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Monday and Tuesday I’ll be blogging the Leads2007 conference in Tampa, Florida. So many of the industry’s lead generation companies are here today as well as some mortgage lenders. Check out the full agenda at http://leads2007.com/.

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In the last edition of PositiveWire, I used the term “Voice Traffic” several times.   It prompted many questions, and most of the questions had the same theme in common – what is “Voice Traffic?” I am certain we can all understand what a live human voice is, but what exactly is the meaning of the word [...]

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