Today we re-launched our corporate website, www.doublepositive.com. The site is chock-full of new content and features. Most exciting among the new features is a video demonstration of the LIVE Hot Transfers process, which is going to be tremendously helpful as we expand DoublePositive into verticals including insurance leads, debt leads, real estate leads, automotive leads, and education [...]

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Why are lead buyers buying less leads in the mortgage vertical? The volume of consumers calling and filling out online forms is as high now, if not higher, then it ever has been. Well, quite simply, loan officers aren’t closing loans, companies are being forced to close up shop, and that results in less money [...]

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I’m sure you’ve seen the headlines, and the question:
Was the Fed action on Aug. 17 effectively a Countrywide bailout, saving a company many saw as too big to fail?
Fed watchers and banking experts say far more is at work here. The Fed wasn’t reacting to Countrywide’s plight as much as the conditions that put [...]

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While reading (surfing) the New York Times this week, I came across an interesting article and transcript from the Democratic debate in Iowa. This particular “review” of the debate focused mainly on one issue, how the debate only briefly touched on one of the biggest issues facing our country - the crisis in the mortgage [...]

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Everyone sees these headlines every day about what’s going on in the mortgage industry, and it seems that each day another mortgage company is closing its doors, being acquired, or laying-off employees.
We all know the industry is facing monumental changes right now. And if you still need a reminder of how dramatic these events are, just [...]

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I grokked a good bit about the mortgage industry in the most recent edition of PositiveWire.   As a follow-on, think to yourself about the industries that have been reported the most for their fall from grace lately.    Here’s what most would probably guess as of August 2007: 

Mortgage
Newspapers
Music

I have to scratch the third [...]

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The uneasiness we’ve heard for months in the voices of some of our mortgage clients has rippled around the world’s financial markets in the past week, and with analysis from the investment banks like the kind that Marc Andreessen revealed in his blog the other day, it’s no wonder. 
While the Fed’s discount rate cut this morning promises to ease the [...]

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I saw this story come across my inbox today and I had to chuckle. Two of us from DoublePositive spent the last 2 days locked in a room with many of the biggest mortgage lead generators, leab buyers, and service providers that touch the mortgage leads industry. The Leads2007 Conference was a great meeting and we talked [...]

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There was an interesting Q&A article in the news this week that featured Kerry Killinger, chairman and CEO of Seattle’s Washington Mutual Inc. There were several questions, but one in particular grabbed my attention. It read:
“Q: In broad terms, could you tell us your impression of what happened in the mortgage market and how it [...]

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This came out of one of our sessions this morning. There was a lot… and I mean a lot… of discussion about how damaging trigger leads are to our industry. They have become the major reason why consumers are “crucified” these days, being bombarded with dozens of phone calls from an initial lead form submission.
Check [...]

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