Workflow is an integral part of what we do at DoublePositive.  In its basic form the DoublePositive workflow consists of taking leads in, processing those leads in a data format, then converting those leads to live hot transfers.  Of course, anyone who has worked in the online marketing space will tell you thats its not simple.  There are tons of regulatory issues that have to be addressed, business rules that have to be adhered to, lead optimization techniques that need to be applied, privacy concerns that need to be taken care of, quality control mechanisms that need to fire, and other various rules, concerns, issues, and processes that need to be applied to each and every single piece of data that comes through our virtual doorstep.  With our philosophy of real time all the time,  a sophisticated, flexible, and scalable workflow architecture is an absolute necessity. 

This week DoublePositive released what ultimately is going to be the pièce de résistance of the DoublePositive technology platform.  Windows Workflow Foundation is an engine that allows organizations with simple or complex workflow based business rules to easily integrate, manage, and modify those workflows and business rules inside of applications.  In this first release of the DoublePositive Workflow Architecture (DWA) the system automates a number of integrations that the business does - to suppliers, clients, and other systems internally.  The DWA has a flexible architecture that allows us to perform any number of industry standard or proprietary data integrations in real time including SMTP integrations, SOAP integrations, and straight HTTP Get or Post integrations among others.  Check back often for more updates to the DWA.