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5 JUL 2007Post By
Sean Fenlonwww.grandcentral.com (acquired by Google for reportedly $50M)
I’ll go on record and emphatically agree that GrandCentral is a brilliant idea, long-overdue, and is extremely-likely to surprass all expectations.
If there is any issue worth addressing, it is that of Caller-ID (vis-a-vis OUTBOUND calls) as opposed to the INBOUND calls the service in its current form supports so well.
Just think about it for a moment…
This is a consumer (to consumer) offering, but a single inbound number is most appealling for advertising purposes.
Advertising is either Outbound (push) or Inbound (pull).
Caller-ID is a huge advertising channel for C2C.
While GrandCentral is great, I will never be able to take full advantage of the service until Caller-ID numbers are editable via the consumer from any/every outbound number (perhaps the moral equivalent of a “alt” tag in HTML).
Probably the most relevant item to consider about the GrandCentral acquisition is Google’s continued interest in LIVE “voice” traffic, as opposed to just “Internet” traffic.
DoublePositive knows quite a bit about both “voice” and “Internet” traffic.
SPF
You just read:The Fatal Flaw of GrandCentral (just acquired by Google) by Sean Fenlon
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Indeed. Skype is similarly flawed with regard to caller ID.
The more we distribute, aggregate, and automate voice applications, the more voice starts to look like email with all the spam and phishing issues. I can’t wait, especially for the genetic spam phone call catcher algorithms (see: Accelerando). CallerID is just the tip of the identity-phone-number iceberg! There’s a neat market or set of markets here for folks in identity QA.