Market-driven (i.e. “auction”) pricing for leads is growing in popularity. The best and most prominent example of this is found in the proliferation of lead exchanges like LeadPoint and Root Exchange, where lead buyers set their own bid prices and purchase leads based on their performance. LeadPoint’s Michael Rosenberg breaks it down nicely in his recent blog post “Auction [...]

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If you’ve been following this blog, visited DoublePositive’s website, or talked to us at a trade show, you’re probably familiar with our “Evolution of Online Marketing” story. In short, the story explains how online advertising has moved from a pricing model based on ad impressions (CPM), then to clicks (CPC), and then to a performance-based [...]

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