19 Apr
Posted by Dianne Conley as Automotive, Debt, Industries, Insurance, Internet, Marketing, Mortgage, Technology
Apropos of Chris’s post below on transparency of information, the following post about Arizona issuing a cease & desist order against Zillow showed upon Techdirt earlier this week:
Earlier this year, an insurance agent was found guilty of the unauthorized practice of law for helping a client draw up a will using Quicken software. A couple of months later, the proprietors of a website that offered to help people file for bankruptcy were dinged for basically the same thing. Both of these cases were disturbing because they were examples of a profession (lawyers) receiving protection against new technologies that could help automate their services and over the long run force them to lower their fees. Since its inception, the popular real estate appraisal website Zillow has been attacked by those in the realty profession, since it has the potential to break up the monopoly that brokers and agents have on real estate information. Now the state of Arizona has issued a cease & deist against the site, because it delivers home price estimates without having appraiser license in the state of Arizona. This is nothing more than a baldfaced attempt to protect members of a certain profession against a new service that might undercut their profits. In fact, it was the Arizona Board of Appraisal that delivered the C&D to Zillow. You can see on the board’s website that nearly half of its members are professional appraisers that would naturally have an interest in keeping out the competition. While this decision obviously helps appraisers, it’s really hard to see how this arrangement benefits the people of Arizona.
What’s clear is that until there is transparency of information, professionals in the real estate industry (and others) are going to have a hard time convincing people that they provide any value beyond serving as mere gatekeepers to that information. And the more they fight to protect the exclusivity of their access to it, the more they reinforce that suspicion. These professions would do themselves (and the rest of us) a big favor by opening up access to information, and proving the real value of their expertise and experience.
5 Responses
Why Do So Many Agents Fear Zillow? at The Phoenix Real Estate Guy
April 20th, 2007 at 4:07 am
1[...] recent posts across the blogiverse with a Zillow/AZBoA [...]
Lisa Kee
April 24th, 2007 at 10:29 pm
2I do not agree with this article at all. If anything, the Zillow site is filling the public’s head with misinformation. They are so far off on values on a consisten basis, I doubt anyone is threatened about their job. If it were correct, we would not need appraisers in the lending industry. Obviously that will never happen. I think something needs to be done to stop them from misinforming people. That is like having a site make claims about law, without a degree. Let’s leave it to the professional appraisers.
Jessica
April 24th, 2007 at 10:34 pm
3While I am not a professional appraiser, I agree with Arizona’s cease and desist order against Zillow.com. I am a loan officer not residing in AZ. I have checked this website on a number of occasions using varying types of residences. The values given are way off base and definitely should not be used in lieu of a physical appraisal done by a professional.
It is not nearly as accurate as people would like to believe.
Brad
April 24th, 2007 at 11:21 pm
4Employing Broker - Real Estate Agency (127 agents)
Mortgage Broker - Owner - (62 LO’s)
13 years in the Industry:
Absolutely the industry needs to have more information transparency. Zillow is a step in a new direction! Right, wrong or indifferent its a change and makes the industry re-exam itself. The ones who go all defensive usually have something to hide. HMMMMM didn’t the real estate community successfully sue and win for the right to fill in the blanks on a real estate contract… WOW a new direction. Now we have the MLS - which is a MONOPOLY by Realtors and a trade/industry standard used as a tool for…..hmmmmmm appraisals. GARBAGE IN GARBAGE OUT - inaccurate at best….or does anyone believe the MLS is a pristine database? What the in blue blazes is a CMA but a glorified psuedo appraisal provided by someone with access to the MLS - however; don’t call it an appraisal or else! So: ask a listing agent, a buyers agent, an appraiser, a loan officer and the homeowner or borrower what the value of the property is and you’ll get a different answer from every last one of them…then the underwriter will ask for a desk audit, or additional comparable.
By the way - a vast majority of the foreclosure situation is attributable to….yep you guessed it…Appraisers, loan officers and even real estate agents who (Represent/protect the homeowner’s interests) BS, BS, BS the only thing a majority work for is the money in their pocket and it is hypocritical to pretend otherwise. Where does the homeowner have “SUBJECTIVE” voice to directly value their home —MLS? Nope! County Assessor? Nope! Appraisers? Nope (can’t even get a copy of the appraisal directly from the appraiser unless the person “ordering” the appraisal says it’s ok) Kind of like going to the Dr - getting some lab work done then a perscription but not being told what illness you have — just trust everyone…lol.
Read your appraisal - it is SUBJECTIVE, in a value range between $XXXXX - $YYYY and believed to be accurate - but you should confirm all measurements and information contained….signed by the appraiser. That is called an educated guess.
So along with the diatribe - bring on the competition. Let the consumer have as much information as possible. Educate them and ourselves as well. I want them to put down they spent $XXXX to improve the home. What kind of tile floors ( vinyl, ceramic, marble), what kind of wood floors. AND Yes, some people take better care of their homes than others - so lets let them take pride in ownership and share with us their information.
Valerie McGillivray
April 25th, 2007 at 12:20 pm
5Zillow has only given the FSBO’s or potential FSBO’s enough information to realize they still need the services of a professional…the values are inaccurate, the swing in the values are sometimes off by $100,000 too high or too low.
I believe the site is a great tool for folks that are not yet serious about selling or buying real estate and have had many calls from the visitors to the site once they are ready to actually sell and want a professional opinion on value and marketing. These people sense the site isn’t accurate enough to risk their greatest investment to chance.
Most sensible people know that until the property is viewed for condition, location, amenities , sellers motivation a value can’t be placed from a satellite map that shows all homes (regardless of the above factors) that have sold in the area.
I don’t believe real estate professionals are in any way attempting to holdback information from the public, but many do have concerns about the total inaccuracy in the Zestimates that are given.
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