As the 600lb. gorilla in the mortgage leads space, Lending Tree essentially forced the issue down the throats of the mortgage industry back in 1998 with “When Banks Compete, You Win,” and all the other players (including iLeads, GetSmart, TheLoanPage.com, eLeadz, LowerMyBills, etc.) fell right in line.  In other words, the lead-generation companies were in the [...]