double POSITIVE Marketing Group, Inc.

Really, I can.  I can tell you with reasonable certainty that something is going to happen (or not going to happen) and when it may (or may not) happen.  I can see the future – at least when it comes to leads. 

Through the use of a number of methods, not the least of which is multi-variate regression analysis, DoublePositive has developed the most accurate single score to reflect the quality (likelihood of close) of any consumer sales lead.  Think of it as the consumer lead equivalent of a ‘credit score’ or more succinctly a lead economic value score.  We call it the LeadScrub Quality Score (LSQS, for short).  If you want to learn more about LSQS and how it can help you, check out LeadScrub.net – where you can know all there is know about your leads.

I suppose the first logical question one would ask is ‘So what?’.  ‘What if you can tell me what my lead score is, what can I do with that information?’.  Well, as an Internet marketer and lead generator, LeadScrub can arm you with timely and accurate data regarding the quality of your leads.  With real time access to this information you can manage the pricing / volume of your sources to maximize your return (read: profit). 

So what if your not a marketer or a purveyor of fine CPA deals?  Instead your life centers around purchasing leads (or even better, hot transfers), then what?  In that case, the LSQS is even more important for you.  LSQS predicts the probability of closing on any given lead.  The higher the LSQS, the greater the probability that a deal will get done with a particular consumer.  That’s why, when DoublePositive dials on initial expressions of interest for its mortgage, debt, and education programs we only dial on the best leads we can get a hold of – as ranked by the LSQS score.  The result: a top tier quality product for our customers and an increased payout for our suppliers.

 Now, if only I can get this regression thing to work in PowerBall…