-
22 MAR 2007Post By
Sean FenlonProbably more than anything else, the folks at DoublePositive think about leads.
The word “leads” means different things to different folks, but typically the word “leads” is referring to “sales leads.”
Sales leads vary greatly by industry and by quality. However, after 10+ years in lead generation, I believe I have cracked the code on how to quantify the overall performance a “sales lead”
It’s actually quite simple to visualize – think of the overall performance as a table top, and Quality, Quantity, and Cost being three legs of the table that must be in balance to prevent the performance-table-top from tipping over.
Please review the diagram above and the attached DoublePositive white paper titled The Keys to New Business – Quality, Quantity & Cost, originally published by Scotsman Guide.
You just read:THREE PILLARS of Lead Generation by Sean Fenlon
categories
archives
- January 2012
- December 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
recent comments
- Leads360’s Dial-IQ and DoublePositive’s HOT Lead Transfers on How Leads360’s New Dial-IQ Complements DoublePositive’s HOT Lead Transfers
- Sean Fenlon on Huh?… Groupon REJECTS Google’s $6 Billion Bid??? — That’s Ridiculous
- Vicki Smith on Stranded in St. Lucia
- Mike on Huh?… Groupon REJECTS Google’s $6 Billion Bid??? — That’s Ridiculous
- Huh?… Groupon REJECTS Google’s $6 Billion Bid??? — That’s Ridiculous on I Love Groupon
recent posts
links
subscribe
There are some very concepts in that report. I’ve bought so-called “leads” from companies in the past, but in every case the cheaper leads are harder to actually sell. It’s true what they say, you get what you pay for.
I agree sales leads vary greatly by industry and by quality