double POSITIVE Marketing Group, Inc.

In the world of marketing and leads, reaching a consumer as soon as he/she expresses interest is THE single most important aspect to delivering a quality product to your clients.  It’s a simple enough concept – get a hold of a consumer while they are still thinking about your product and your conversion rate should be astronomical.  If you’re not a believer, just take a look at the following graph.  This graph depicts DoublePositive’s live lead transfer conversion rate based on the the delta between the time the lead was received and the the time the consumer was called:

As in all things, the devil is in the details.  And, in this case the details are in technology and workflow operations.  While the rest of the marketing world has caught on to real time delivery and real time ‘follow-up’ of a consumer, for some reason the lead generation industry stopped at the real time delivery model.  This is where DoublePositive picks up.  Leveraging technology, statistical analysis, and workflow automation, DoublePositive has developed a patented method to contact, qualify, and hot transfer a genuinely interested consumer within seconds of their initial expression of interest.  The result is a product that delivers interested and qualified consumers in a flexible and scalable model.