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  • Post By
    Sean Fenlon

    Frankly, there has been a lot of bad press and mis-information strewn about with regards the market collapse of several publicly-trade sub-prime mortgage lenders.  The media and the grapevine will always spotlight the crisis stories and scandals involving individuals or organizations in the mortgage industry.  Facts seldom interfere with an exciting story.

    A recent New York Times report by Gretchen Morgenson featured the headline “Crisis Looms in Market for Mortgages” (notice the lack of sub-prime qualifier, as the article went on to suggest ALL mortgage lending will be affected).

    Other Headlines from Google News include:

    • The Subprime Meltdown: Who’s to Blame and How Should We Fix It?
    • Some subprime victims could end up living in cars
    • Buyers lose more than cash
    • Why subprime mortgage crisis may have impact on stocks, lending …
    • Lenders: Visions of profit fueled risky loans
    • Etc. 

    For weeks now, I have remained uninvolved with the nonsense.  However, this morning I turned on my TV to watch CNN and quickly realized why there is such negative sentiment against the mortgage industry.  While previously silent, I have finally felt enough urge to fight back against the mis-information, with the help of the logic-stick of course.

    CNN Open House w/ Gerri Willis – Sub-prime Mortgage Market  

    I have feedback for Gerri Willis after watching her interview with mortgage industry association representatives on Saturday, March 24, 2007. Below is the official program description of Gerri’s program on the CNN TV site: 

    Open House: Home loans going bust all over the country. Now, Congress is stepping in. Watch a special edition of “Open House” this weekend from Washington DC, covering the first mortgage meltdown hearings on Capitol Hill. 

    Gerri is a reporter for CNN and she interviewed senior representatives from the Mortgage Bankers Association (MBA) and the NAMB, or National Association of Mortgage Brokers (sorry guys, I did not write down your names and I am not finding a video archive of the interview in my searches).  Gerri’s questioning appeared as though she was in search of some monolithic blame for the recent sub-prime meltdown.  It also appeared as though Gerri was pursuing a response from either mortgage industry representatives to absorb 100% of the blame and issue and nationwide mea culpa.  As I watched it, I was scratching my head… At one point during the interview, it was suggested to Gerri that the consumers need more education about their mortgage choices, to which she was quick to mock this otherwise indisputable idea with “So, it’s the consumer’s fault that they were stuck with option arms… come on!  PLEASE!!!”


    “So, what’s my monthly payment? Cuz, the LOWER the BETTER right now”

    Actually, Gerri, YES.  At least half the blame falls on the shoulders of the consumers.  Mortgage industry representatives cannot say this on national TV, but I can blog about it.  The vast majority of foreclosures are not from loans where consumers are victims of fraud, coerced, over-sold, or otherwise deceived in any way (I won’t bore you with the stats or research here, but if you look into it on Google for five minutes, it will confirm my claims).  Rather, the average consumer prefers the immediate lowest payment that they can get even with full-awareness of the implications for the future.  Frankly, today’s consumer seldom cares about the future, at the moment at hand, at least.  They live paycheck to paycheck today, and they will worry about next year when next year comes.    Without question, these are politically incorrect and otherwise offensive things to say about “the consumer,” but take a look to your left and to your right, amongst friends and family – you know this individual that I am describing above.  It is a reality.  Are these low-payment-seeking consumers qualified to make payments at the higher levels?  Actually, at the time that the consumer is approved for a new loan, they absolutely are.   However, like getting a raise, monthly savings as a result of refinancing or lower-cost mortgage options are often gobbled up by net-new expenses (new car, new credit cards, new unexpected circumstance, etc.). 
     

    The Role of Government?  Laissez-faire, please.

    Consumer lending is one of the most regulated industries.  There are piles and piles of federal, state, and local laws protecting consumers from unacceptable lending practices.  It should be made clear that the recent sub-prime mortgage correction was a not a result of violations of existing laws.  Thus, net new laws would likely struggle to make any incremental impact.  Thus, I vote for hands-off government policy on this one.  The only new laws that could come out would be designed to save me from myself, and this is not a helpful or healthy type of law. 

    Piggy-backing recent comments by Countrywide CEO, Angelo Mozila, it is not the “product” per se (i.e. type of loan), but rather the use of the product.  This concept reminds me of Sony’s landmark win over the Motion Pictures Association of America (MPAA) and Jack Valenti in the 1970’s.  The Supreme Court deemed that the Sony Betamax had “significant non-infringing uses,” and thus, Sony was allowed to continue the marketing of their product (Jack claimed it would be the death of the industry).

    Lower payment loans are “products” and an option offered by the mortgage industry.  So, should a responsible government make these types of loans illegal?  I certainly hope not.  Many mortgage borrowers would be severely and negatively impacted by the lack of choice.  I consider myself in that group. 

    Defaults will, however, happen – always have and always will.  Our human hearts feel for any other human or family that is forced from their home, but the number will always be greater than 1.  We could probably argue all day about what absolute number or percentage of foreclosures that can be considered “acceptable,” but the reality is that our individual opinions just don’t matter in a market-driven economy.  In other words, the “Wisdom of Crowds” will always prevail.
     

    Risk Modeling

    However, predicting foreclosures needs to be MUCH MORE accurately factored into the mortgage risk models so that the end Wall Street investors providing the liquidity of these loans (equal victims in this meltdown, at least) are not scared away by inferior returns, thus negatively impacting an entire ecosystem.   This aspect of “risk modeling” is where the mortgage industry must share in the blame for the meltdown.  The problem is not the loans unto themselves, but it is the “price” of the loans that was the problem.  Frankly, there is no such thing as a “bad” loan portfolio on Wall Street.  Rather, merely “mis-priced” loan portfolios.  The more accurate pricing and modeling we should expect the future to bring will allow a handsome return for investors despite market-driven foreclosures.  I suspect sub-prime originations will return in force shortly, but with higher rates and tougher underwriting standards to ensure a profitably transaction over the life of the loans.   Where the industry quickly lost 20%, I predict it will quickly re-gain the very best performing 15% of the original 20%.  The other 5% may be gone forever and the market would say “good riddance.” 
     

    Final Words to Gerri & CNN

    Let the market work, Gerri.  Let foreclosures wake up poor-financial-planning consumers.  And please, do not limit my choices as a result of their foreclosures, nor blame those product choices currently available to me for what has happened.  The market pricing, the consumer qualifications, and the end-result of it all will work itself out. 

    SPF

  • Post By
    Sean Fenlon

    Probably more than anything else, the folks at DoublePositive think about leads.

    The word “leads” means different things to different folks, but typically the word “leads” is referring to “sales leads.”

    Sales leads vary greatly by industry and by quality. However, after 10+ years in lead generation, I believe I have cracked the code on how to quantify the overall performance a “sales lead”

    â?¢ Quality
    â?¢ Quantity
    â?¢ Cost

    It’s actually quite simple to visualize – think of the overall performance as a table top, and Quality, Quantity, and Cost being three legs of the table that must be in balance to prevent the performance-table-top from tipping over.

    Lead Generation Is a Three Legged Stool

    Please review the diagram above and the attached DoublePositive white paper titled The Keys to New Business – Quality, Quantity & Cost, originally published by Scotsman Guide.

  • Post By
    Syed Zaidi

    In the world of marketing and leads, reaching a consumer as soon as he/she expresses interest is THE single most important aspect to delivering a quality product to your clients.  It’s a simple enough concept – get a hold of a consumer while they are still thinking about your product and your conversion rate should be astronomical.  If you’re not a believer, just take a look at the following graph.  This graph depicts DoublePositive’s live lead transfer conversion rate based on the the delta between the time the lead was received and the the time the consumer was called:

    DoublePositive Hot Transfer Graphic

    As in all things, the devil is in the details.  And, in this case the details are in technology and workflow operations.  While the rest of the marketing world has caught on to real time delivery and real time ‘follow-up’ of a consumer, for some reason the lead generation industry stopped at the real time delivery model.  This is where DoublePositive picks up.  Leveraging technology, statistical analysis, and workflow automation, DoublePositive has developed a patented method to contact, qualify, and hot transfer a genuinely interested consumer within seconds of their initial expression of interest.  The result is a product that delivers interested and qualified consumers in a flexible and scalable model.

  • XPLANE IllustrationsXPLANE recently completed an engagement with DoublePositive Marketing Group, Inc. to illustrate its LIVE Hot Transfers (the Demand Side of DoublePositive) and LeadScrub.net (the Supply Side of DoublePositive) business processes. DoublePositive, the industry leader in live leads and live lead transfers space, sought the services of XPLANE to depict these innovative processes in late 2006, to correspond with its filing of a United States patent for Hot Transfers.

  • DoublePositive Marketing Group recently filed an application for a United States Patent for a new business process, which converts conventional data leads into live call transfers of double-qualified consumers to sales professionals. DoublePositive brands these live call transfer leads “LIVE Hot Transfers,” and the transfer includes real-time consumer data via a standard web browser.The essence of the DoublePositive patent filing for Hot Transfers is “live” lead delivery. DoublePositive sells “live” leads. DoublePositive calls its “live” leads “Hot Transfers,” and DoublePositive is currently the leader in the live leads and hot transfers space.

    “Our team has put a lot of intellectual and technical muscle into building our business process, but what really guided its development are the needs of the market,” says Sean Fenlon, DoublePositive CEO. “The pain point isn’t difficult to imagine: you’re in sales and you waste hours pounding through lists of Internet leads with very little contact, or you are receiving calls from lead-generation services with consumers who just aren’t qualified for your services. We’ve built our business process to find the interested, double-qualified consumers and put them in touch with you directly, so you can focus on what you do best: selling your product or service.”

  • 1 MAR 2007
    Post By
    Sean Fenlon

    Welcome all to the new DoublePositive Corporate Blog.

    This blog is intended for customers, suppliers, investors, and partners of DoublePositive Marketing Group, Inc.

    Readers of this blog should expect a regular and recurring stream of information, technology ideas, news, and opinions as contributed by the DoublePositive team.

    Topic will range far and wide, but will most frequently incorporate the following tags:

    doublepositive
    leads
    liveleads
    transfers
    livetransfers
    liveleadtransfers
    livetransferleads
    marketing
    liveagentware
    sales
    crm

    We encourage you to subscribe to the DoublePositive feed or check our blog regularly.

    Thanks.

    Best regards,

    Sean P. Fenlon, CEO and the rest of the DoublePositive Management Team
     

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